چگونه یک چکیده انگلیسی پایان نامه برای ارشد بنویسیم ؟
در این بخش چند نمونه چکیده انگلیسی پایان نامه ارشد مدیریت ارائه شده است. نمونه چکیده انگلیسی پایان نامه های حاضر برگرفته از چکیده فارسی آن ها می باشد. دانشجویان ارشد مدیریت می توانند از نمونه چکیده انگلیسی پایان نامه ارائه شده الهام گرفته و در انجام پایان نامه مدیریت خود از آن استفاده نمایند.
نمونه چکیده انگلیسی پایان نامه
در ارتباط با نحوه نگارش چکیده پایان نامه پیشتر به طور مفصل صحبت نموده ایم. و نمونه چکیده های فارسی نیز جهت آشنایی دانشجویان ارائه کردیم. در ادامه چند نمونه چکیده انگلیسی پایان نامه در رشته مدیریت ارائه می کنیم. مهمترین نکته در نگارش چکیده انگلیسی این است که چکیده انگلیسی می تواند جدای از چکیده فارسی باشد. یعنی نیازی نیست حتما چکیده فارسی را ترجمه نمایید.
چکیده انگلیسی 1
The purpose of this research is to examine consumers’ brand value and brand loyalty toward luxury brands and current distribution channels for those brands (i.e free-standing, Shopping centers, Specialty stores, and Internet retailing. The study’s Statistical population consisted of 39-19-year-old consumers using branded apparel that is in Kerman. About 200 questionnaires were distributed to consumers through a snowballing technique and a total of 114 questionnaires were used for the data analysis. ANOVA, Duncan test, and multiple regression analysis were employed to test the hypotheses. When testing brand values for each channel diversification case, participants evaluated brand value differently depending on the type of distribution channel. Participants did not show significantly different brand loyalty depending on distribution diversification cases. When the influence of brand value on brand loyalty was tested, brand values affected brand loyalty depending on the type of distribution channel. Also, this research could suggest possible distribution channel options for foreign luxury brands to be successful in the Kerman market.
Keywords: Distribution channels, Brand value, luxury brands, loyalty
چکیده انگلیسی 2
The food industry is for sure one of the key industries in any country. This industry meets families’ main needs and plays a strategic role in the country’s economy. Regarding this sector’s importance and its potential, we are observing the production boost in this sector. This production boost has led to competition intensity and has aroused the need to use the marketing techniques both theoretical and applicable .in the other hand we know that attaining and keeping new customers to the business needs enormous budgets to be spent on marketing and advertising; these expenditures efficiency and effectiveness has been of the manager’s main concern throughout the business history. Therefore acquaintance with consumer behavior is one of the priorities to improve business procedures. Involvement is one of the main attributes of consumer behavior which affects the purchasing process and the post-purchase behaviors as well. This research tries to analyze the relationship between involvement and brand loyalty. the main involvement model consisting of variables such as interest, pleasure, sign effects, risk probability, and risk importance was used in this thesis.
In order to collect data for the research secondary data and the questionnaire were used simultaneously. The statistical population of the thesis is macaroni and pasta products consumers; the sampling technique was a random sample of 384 people. this thesis is of the applicable type regarding the research’s goal and is survey research type regarding the data collection.
To test the thesis’s hypothesis a questionnaire of 25 questions based on the 5 scales Lickert was designed, and the validity and reliability of the questionnaire were tested. These questionnaires were filled out through face-to-face interviews among 400 macaroni and pasta consumers in Tehran.
To analyze the collected data methods such as korunbach alpha, Kolmogorov Smirnov test, correlation test, and the freedman prioritization test was used.
to analyze the thesis’s hypothesis, The results were used and they were all approved. The results show a positive correlation between the variables; interest, pleasure, sign effects, risk importance, and brand loyalty. For the variable, risk probability a correlation was approved but the relation between these two variables was negative.
Keywords: marketing, Involvement, loyalty, brand
نمونه چکیده 3
Aging in Iran, like in other countries, thereby reduces the birthrate, medical breakthroughs, health, and education and is a result of increased life expectancy.
Creating an Appropriate and accordance with terms atmosphere and mood for the elderly is a new phenomenon in our country. According to the requirements that must be considered and the risk factors contained in it are detected. In recent decades projects structure become more complex so risk management has become more crucial. Complex relationships, governing economic conditions, sanctions, markets, and cultural issues of the project risk management and quantitative analysis of the factors affecting them, have become a multi-faceted problem. Ambiguous situations present practitioners with different professional perspectives and areas of possible vulnerability of the target communities, in some cases, Failure Mode and Effect Analysis (FMEA) facing increased spread.
In this study, researchers face the probability of detection, probability of detection, and severity of risk factors on the risk of building projects the village elders’ RPN calculation of these indicators. Then the matrix of paired comparisons was performed based on linguistic variables and with the help of the AHP method. Finally, the results of the two methods, Failure Mode and Effect Analysis (FMEA) and Analytical Hierarchy Process (AHP) were compared. The results showed that financial risks, risks of timing and planning of major risks, and risks arising from mismanagement are crucial risk factors affecting construction projects of elders’ villages.
Keywords: Risk, Failure Mode and Effect Analysis (FMEA), Fuzzy Sets, Project Risk management, Risk Priority Number (RPN)
گروه متخصصان ایزی تز :
( اکسپت مقاله )